e& enterprise, the digital transformation arm of e&, has formed a strategic partnership with Infobip, a global cloud communications platform, to introduce the Customer Engagement Hub. This new platform aims to provide data-driven, multi-channel customer experiences for businesses operating in the United Arab Emirates (UAE) and Saudi Arabia (KSA).

The Customer Engagement Hub combines Infobip’s advanced solutions with engageX, the Customer Experience division of e& enterprise. engageX contributes its robust communication management solutions and expert consultancy, while Infobip enhances the platform with features such as its customer engagement solution, chatbot building platform, and customer data platform. Together, these capabilities offer a unified solution for enterprises to foster sustainable customer relationships and engage effectively at every touchpoint.

Ahmed Abdi Omer, Vice President of Customer Experience at e& enterprise, emphasized the importance of connecting with today’s well-informed consumers. He stated that organizations need smart solutions to understand customer needs and provide seamless engagement across preferred channels. Omer pointed out that engageX, along with its technology partnership with Infobip, is positioned to empower enterprises in creating impactful and lasting customer connections.

In addition, Zeid Shubailat, Director at Infobip, highlighted the critical nature of customer experience in both private and public sectors. He explained that their cutting-edge capabilities and robust messaging platform are designed to address a wide range of customer needs. Shubailat reaffirmed their commitment to helping businesses build impactful and lasting customer relationships through seamless engagement.

The Customer Engagement Hub caters to enterprises of all sizes and focuses on delivering relevant content based on customer information, interests, and activities. By integrating behavior-based communication, analytics, AI predictions, and various communication channels like WhatsApp, SMS, email, and voice, the platform will empower businesses to streamline customer communications and leverage data-driven insights. This approach aims to enhance customer loyalty and retention while maximizing marketing return on investment.

As a unified platform, the Hub seeks to boost operational efficiency by centralizing data management, analysis, and optimization efforts for both public and private sector businesses. With customer experience being a key driver of conversion, the platform equips brands and organizations to develop stronger, data-informed marketing strategies that resonate with their audiences.

Ultimately, the collaboration between engageX and Infobip is set to enhance customer loyalty, driving sustained growth and significant improvements in business performance for enterprises in the UAE and KSA.