Mashreq Bank, a prominent financial institution in the MENA region, is focusing on digitalization to enhance customer experiences and drive business growth. According to Mashreq group CEO Ahmed Abdelaal, the banking industry is set to face significant disruptions driven by geopolitical instability, changes in customer expectations, and technological advancements. He emphasizes that Mashreq is adopting...
Tag: AI-Driven Customer Experiences
Sharjah Launches AI-Powered Trade Name Issuance Service
The Sharjah Economic Development Department (SEDD) has introduced a new trade name issuance service that uses artificial intelligence (AI) technologies. This initiative marks a significant advancement in the Department’s digital transformation efforts and aims to enhance the service experience for both individuals and businesses. The new service represents a major change in how procedures are...
e& enterprise and Infobip Launch New Customer Engagement Hub in UAE and KSA
e& enterprise, the digital transformation arm of e&, has formed a strategic partnership with Infobip, a global cloud communications platform, to introduce the Customer Engagement Hub. This new platform aims to provide data-driven, multi-channel customer experiences for businesses operating in the United Arab Emirates (UAE) and Saudi Arabia (KSA). The Customer Engagement Hub combines Infobip’s...
UAE President Welcomes Delegation from Department of Government Enablement
UAE President His Highness Sheikh Mohamed bin Zayed Al Nahyan welcomed a delegation from the Department of Government Enablement – Abu Dhabi, along with the winners of the first edition of the Abu Dhabi Effortless Customer Experience Award. The meeting took place at Qasr Al Bahr. The meeting was also attended by His Highness Sheikh...
Oman CX Forum 2025 to Focus on Enhancing Customer Experience Strategies
Oman’s increasing emphasis on customer-centric business strategies will be highlighted at the Oman CX Forum 2025, scheduled for May 28 at the St. Regis Al Mouj Muscat Resort. This event, organized by Muscat Media Group in collaboration with Gulf Leaders Circle (GLC) and presented by Infoline, aims to bring together over 200 senior professionals from...
UAE Brands Gain Competitive Edge Through AI Humanization, KPMG Report Reveals
A recent report by KPMG highlights that UAE brands are improving their customer experience scores, achieving a 1.5% increase this year. This growth positions them ahead of their global peers in integrating artificial intelligence (AI) and digital innovation, which is reshaping consumer trust in the region. The KPMG 2025 Customer Experience (CEE) Report analyzed 104...
Dubai Health Authority Implements AI-Powered ‘Genesys’ System to Enhance Customer Experience
The Dubai Health Authority (DHA) has announced the implementation of the advanced Genesys AI-powered speech and text analytics system at its contact center, making it the first government entity in the Middle East and the UAE to adopt this innovative technology. This initiative is part of DHA’s participation in Dubai AI Week and emphasizes Dubai’s...
Abu Dhabi Launches Virtual Sell and Purchase System to Ease Real Estate Transactions
Abu Dhabi Global Market has introduced the “Virtual Sell and Purchase,” an innovative service designed to simplify real estate transactions. This first-of-its-kind platform allows buyers, sellers, and banks to complete multiple steps of property transactions virtually, enhancing the overall process. The new service combines three essential procedures into a single digital platform: the discharge of...
Sharjah Airport Achieves Level 2 Accreditation from ACI
Sharjah Airport has successfully renewed its Level 2 “Airport Customer Experience Accreditation” from Airports Council International (ACI). This achievement underscores the airport’s commitment to excellence in the regional aviation sector and its dedication to providing a safe, smart, and seamless travel experience. The Level 2 accreditation is unique worldwide, offering a comprehensive framework for evaluating...
Genesys and TeKnowledge Form Strategic Partnership to Enhance AI-Driven Customer Experiences
Genesys, a global leader in AI-powered experience orchestration, has partnered with TeKnowledge, a prominent provider of technology services specializing in AI, customer experience, and cybersecurity. This strategic collaboration aims to assist businesses worldwide in adopting secure, scalable, and flexible AI-driven customer experience (CX) solutions, which are essential for achieving long-term business success. The partnership will...