AiVANTA, a Mumbai-based leader in marketing technology specializing in AI-powered personalized video solutions, has announced its expansion into Dubai. This strategic move is seen as a significant milestone for the company and aligns with the UAE’s efforts towards digital transformation. The expansion aims to strengthen AiVANTA’s presence in a region known for its innovation-driven economy and diverse business landscape.

Founded in 2023 by Karan Ahuja, Rupak Shah, Rajesh Grover, and Rajat Tyagi, AiVANTA offers an AI-powered video platform that enhances customer engagement and drives conversions. The platform delivers hyper-personalized video experiences, combining deep personalization with localization to ensure that every interaction is relevant and impactful. AiVANTA seamlessly integrates with customer relationship management (CRM) systems, marketing automation tools, and Communications Platform as a Service (CPaaS) offerings, enabling enterprises to scale their customer communications effectively.

The Dubai expansion builds on AiVANTA’s early successes in the region, including its growing client base in the banking, financial services, and insurance (BFSI) sector with clients like Al-Wathba. Furthermore, the company recently partnered with Aster Healthcare, one of the largest healthcare chains in Dubai. These achievements highlight AiVANTA’s ability to address the unique needs of the UAE market.

Karan Ahuja, Co-founder and CEO of AiVANTA, emphasized that the Dubai expansion is a crucial step in the company’s growth. He expressed excitement about entering a city known for its commitment to innovation and global business excellence. Ahuja noted, “This expansion allows us to collaborate with companies in a dynamic market and demonstrate how AI-powered videos can transform customer engagement.” He added that Dubai serves as a natural extension for AiVANTA’s operations, allowing the company to leverage its multilingual offerings developed in India.

AiVANTA’s platform is tailored to the diverse needs of the UAE market, creating multilingual and culturally relevant content that fosters effective communication across the country’s varied population. This capability enhances engagement and builds trust among users. The platform is utilized by various sectors, including banking, insurance, healthcare, and telecommunications, where brands leverage AiVANTA’s hyper-personalized videos to improve customer interactions and deliver tailored messages.

With a strong foundation backed by notable clients such as ICICI Bank, Bajaj Allianz, Canara-HSBC, and Tata Mutual Funds, AiVANTA is well-equipped to support the UAE’s digital transformation goals. The company aims to set new standards in personalized communication, helping businesses globally exceed customer expectations and cultivate lasting relationships.