Hatem Dowidar, the Group CEO of e&, recently discussed how the company is transforming itself into a global technology leader by integrating advanced technologies and innovative solutions. Central to e&’s strategy is a commitment to digital acceleration, which entails leveraging emerging technologies to enhance business growth and diversify revenue streams.

The company is focusing on expanding into new markets and sectors while maintaining its leadership position in network connectivity. e& is investing heavily in 5G technology and future-ready infrastructure, which serves as the backbone for AI-driven fintech and next-generation digital experiences. Additionally, e& is optimizing its operations through efficiency, automation, and digitalization, supported by a diverse workforce that comprises talented professionals from 100 nationalities.

Dowidar emphasized that e& is not merely keeping pace with change; it is proactively creating new market dynamics. By strategically investing in AI, cloud, and disruptive technologies, e& aims to transform industries and improve lives across three continents while ensuring responsible innovation for a sustainable future. The company has been recognized as the world’s fastest growing brand, with a valuation reaching $15.3 billion.

In elaborating on e&’s transformation, Dowidar stated that the company is moving beyond traditional connectivity. He highlighted that its strategic priorities focus on digital acceleration to drive business transformation and innovate smarter solutions. e& is expanding into new business segments to build revenue streams beyond traditional connectivity services and ensure it stays ahead in a rapidly evolving industry.

The company is also enhancing customer experiences through AI and automation. Dowidar shared insights from a visit to EASE, the world’s first autonomous telecom store powered by AI, where customers can quickly check out without standing in line. This innovation exemplifies how e& is reimagining customer interactions by making them seamless and personalized.

Beyond customer engagement, e& is investing in smart infrastructure to improve operational efficiency. With AI-driven predictive maintenance and energy-efficient practices in data centers, e& is creating an ecosystem that allows technology to work effortlessly in the background. Dowidar described their Smart Living initiative, which uses AI to enhance home environments by adapting to residents’ preferences and habits.

Regarding sustainability, e& is leveraging technologies such as AI and 5G to drive efficiency and reduce carbon footprints. The company has set a firm target to achieve Net-Zero emissions across its value chain by 2050 and is committed to implementing sustainable practices within its operations. Dowidar emphasized that technology should not only reduce environmental impact but also empower individuals and businesses to make sustainable choices.

To ensure responsible innovation, e& is integrating ethical AI deployment into its operations. Dowidar discussed the collaboration with IBM on watsonx, focusing on governance and compliance in AI systems. This partnership aims to mitigate risks and ensure that AI serves humanity positively while addressing the digital divide that affects billions globally.

Finally, e& is dedicated to promoting diversity, equity, and inclusion within its workforce and communities. With a significant representation of nearly 100 nationalities, the company fosters an inclusive culture that drives innovation. Initiatives like the Women in Leadership program and the AI Graduate Program underscore e&’s commitment to creating opportunities for underrepresented groups and ensuring that its technological advancements benefit a diverse audience. Through partnerships and community programs, e& aims to bridge the digital divide and empower individuals with essential digital skills.