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Smiles, a rewards-driven super app operated by e& UAE, has announced a partnership with Tencent Cloud aimed at enhancing digital commerce within the UAE. This collaboration, revealed during the Mobile World Congress 2025 in Barcelona, represents a significant step forward in the region’s digital landscape. As part of this partnership, Smiles will integrate Tencent Cloud’s...
Nokia and du, a prominent telecom and digital services provider in the UAE, have entered into a Memorandum of Understanding (MoU) to create a structured framework for researching and exploring technology concepts related to 6G. This partnership aims to support the UAE’s national digital transformation agenda and position the country as a leader in technological...
The UAE authorities are set to utilize cutting-edge digital technology to identify counterfeit products and enhance cross-border cooperation in the fight against fraud. This initiative includes implementing AI-driven enforcement mechanisms to tackle the evolving threats posed by global trade. These developments were discussed at a recent forum focused on consumer rights and the expansion of...
The Brands For Less (BFL) Group, an off-price retailer operating in the GCC and Southeast Asia, has formed a partnership with Google Cloud aimed at accelerating its digital transformation journey. This collaboration is designed to empower BFL Group to utilize Google Cloud’s advanced data analytics, artificial intelligence (AI), and machine learning (ML) capabilities to enhance...
AiVANTA, a Mumbai-based leader in marketing technology specializing in AI-powered personalized video solutions, has announced its expansion into Dubai. This strategic move is seen as a significant milestone for the company and aligns with the UAE’s efforts towards digital transformation. The expansion aims to strengthen AiVANTA’s presence in a region known for its innovation-driven economy...
Hatem Dowidar, the Group CEO of e&, recently discussed how the company is transforming itself into a global technology leader by integrating advanced technologies and innovative solutions. Central to e&’s strategy is a commitment to digital acceleration, which entails leveraging emerging technologies to enhance business growth and diversify revenue streams. The company is focusing on...
SC Ventures, the innovation and fintech investment arm of Standard Chartered, has announced a partnership with Visa to enhance support for small and medium-sized enterprises (SMEs) across the Middle East and North Africa (MENA) region. The agreement, formalized through a Memorandum of Understanding (MoU) at the Visa Innovation Center in Dubai, aims to develop solutions...
Al Etihad Payments (AEP), which is a part of the Central Bank of the UAE (CBUAE), has announced the start of Jaywan, the UAE’s first domestic card scheme. It can now be used anywhere in the world. This project fits with the UAE’s plan to become more digital and will help the country become a...
Dubai Customs recently organized the “Future and Impactful Innovations Forum” as part of the UAE Innovates 2025 events. The forum brought together a distinguished group of experts, specialists, and innovation leaders to discuss advancements in future forecasting and institutional innovation. Held at the Queen Elizabeth 2 Hotel at Port Rashid, the event began with a...
Snap Inc. has entered into a Memorandum of Understanding with Qatar’s Government Communications Office (GCO) to establish the first Augmented Reality (AR) Academy in the MENA region. This partnership was announced at the Web Summit Qatar 2025, highlighting a major step towards enhancing the creative capabilities and driving digital innovation across the region. The collaboration...