The ATP, the governing body of professional men’s tennis, has expressed a strong commitment to potentially hosting a Masters 1000 event in Saudi Arabia starting in 2028. Outgoing CEO Massimo Calvelli has been in discussions with the Public Investment Fund (PIF) of Saudi Arabia, highlighting what he described as an “incredible opportunity” for the kingdom to expand its portfolio of international sporting events.

According to The National, this initiative aligns with Saudi Arabia’s broader efforts to enhance its global presence through sports and entertainment. The country has made significant investments in various sectors, and the addition of a prestigious tennis tournament would further solidify its status as a burgeoning destination for high-profile sporting events.

Calvelli’s discussions with the PIF signal a pivotal moment for tennis in the region, as the ATP seeks to leverage the growing interest in sports to engage new audiences and expand its market reach. The potential event would not only boost tourism but also contribute to the kingdom’s economic diversification goals.