Oman’s increasing emphasis on customer-centric business strategies will be highlighted at the Oman CX Forum 2025, scheduled for May 28 at the St. Regis Al Mouj Muscat Resort. This event, organized by Muscat Media Group in collaboration with Gulf Leaders Circle (GLC) and presented by Infoline, aims to bring together over 200 senior professionals from various sectors to discuss how companies in Oman can improve their customer experience (CX) strategies amidst a rapidly evolving digital landscape.

The forum promises to provide timely and actionable insights from a distinguished lineup of speakers, including CX heads, strategists, and solution providers. Attendees will engage in discussions covering key themes such as the integration of artificial intelligence and automation in service delivery, personalizing the customer journey, loyalty-building strategies, and leveraging data to enhance CX outcomes. There will also be a focus on fostering a customer-first mindset within organizations, empowering front-line teams, and creating strong emotional connections with consumers.

Professionals from multiple sectors, including banking, insurance, retail, telecom, utilities, fast-moving consumer goods (FMCG), healthcare, tourism, hospitality, education, and real estate, will find these discussions particularly relevant. In these industries, customer experience is increasingly recognized as a crucial differentiator in a competitive market.

A significant highlight of the event will be the Oman CX Awards 2025, which will honor leading brands across 35 product and service categories based on nationwide consumer voting. The winners will receive the esteemed Times of Oman Best Brand in Customer Experience Award. The evening will also recognize select CX professionals for their contributions to advancing customer-centric practices in the Sultanate.

Ahmed bin Essa Al Zedjali, CEO of Muscat Media Group, noted the strategic importance of the forum, stating that “Customer experience is no longer a support function—it is now central to brand reputation and long-term success.” He emphasized that the Oman CX Forum 2025 would not only celebrate successful practices but also serve as a platform for meaningful discussions on enhancing customer engagement, service, and retention.

The event is positioned as a valuable opportunity for networking, knowledge-sharing, and recognizing excellence, making it essential for businesses aiming to stay ahead in the customer experience sector.