Well-timed seasonal campaigns significantly enhance app downloads and user engagement, particularly noted during the recent Ramadan period in March across Middle East markets. According to data from AppsFlyer, there was a 15% year-over-year increase in app usage sessions across all categories, with gaming, shopping, and finance apps leading the way in maintaining engagement. The data...
Mobile app revenues in the Middle East have reached $1.7 billion, reflecting an impressive 18.6 percent year-over-year growth. This surge is largely attributed to increased consumer engagement during the Holy Month of Ramadan, as brands intensify their marketing efforts to capture user attention during this peak commercial period. According to a report from AppsFlyer, mobile...
As Eid Al Fitr approaches, shoppers in the Mena region are increasingly turning to online gifting, according to a recent study. Data from Flowwow, a UAE-based gifting marketplace, and Admitad, a partnership marketing platform, revealed a remarkable surge of over 150% in gift demand during Ramadan 2025. The study forecasts a 10% increase in online...
Grocery orders made by residents of the UAE at 4am have seen a significant increase of 70 percent during Ramadan, according to data released by the local company Careem. This surge in orders reflects the unique eating habits of those observing the fast during the holy month, as the figures were compiled from Careem’s Everything...
During the holy month of Ramadan, over 95 percent of businesses in Dubai adhered to regulations regarding price mechanisms and consumer protection, leading to a significant reduction in consumer complaints. Ahmad Ali Moosa, the director of the Consumer Protection Department at the Dubai Corporation for Consumer Protection and Fair Trade (DCCPFT), emphasized this positive trend,...
Dubai-based AR Lab has partnered with Snapchat to create an innovative Ramadan gift box that merges augmented reality (AR) technology with traditional Ramadan customs. This unique gift experience is designed to enhance the celebration of Iftar during the holy month of Ramadan. The gift box features a crescent-shaped die-cut that reveals a yellow plate inspired...
Dubai-based AR Lab has partnered with Snapchat to create a special gift box designed for Ramadan that integrates augmented reality (AR) technology with traditional practices. This innovative package features a crescent-shaped die-cut that reveals a vibrant yellow plate, inspired by the Snap branding and decorated with the well-known Snap Ghost logo. Inside the box, there...
Dubai is set to host the “Mega Electronic Discounts” campaign, organized by the Dubai Festivals and Retail Establishment, from March 27 to March 30, 2025. This third edition of the event offers shoppers discounts of up to 95% over four days, with an additional day added for convenience. This year, the campaign introduces a completely...
During Ramadan, the roads in Abu Dhabi experience increased traffic due to various factors, including drivers leaving work earlier and others hurrying to make it in time for iftar. This surge in activity necessitates heightened vigilance among motorists to ensure safety during this period. A survey conducted by Road Safety UAE highlights that male motorists...
The telecom and digital services company du today announced the start of its Ramadan campaign with the moving theme “You Bring Life to Life.” The campaign includes the release of a touching campaign film, a promise to support several corporate social responsibility (CSR) projects, and special deals meant to make customers’ and the community’s lives...