The telecom and digital services company du today announced the start of its Ramadan campaign with the moving theme “You Bring Life to Life.” The campaign includes the release of a touching campaign film, a promise to support several corporate social responsibility (CSR) projects, and special deals meant to make customers’ and the community’s lives better during the holy month. This is all in line with 2025 being the Year of Community.

In honor of 2025’s “Year of Community,” the campaign includes a touching film about everyday heroes and the kind things they do without being noticed. The goal of this project is to improve the social fabric of the UAE by building community ties and getting everyone to make important contributions. A promise to support different Corporate Social Responsibility (CSR) projects is also part of the marketing, along with special deals for customers during the holy month.

Adel AlRais, Head of Corporate Communication & Protocol at du, stressed that the company’s goal is not just to connect people, but also to improve communities. He said that this Ramadan, du wants to bring attention to people who have helped without being recognized while also making a welcoming space that encourages growth and success for everyone.

During Ramadan, du is offering a number of special deals to help its customers stay connected. Some of these deals are special gold numbers, a free 300GB data package when you buy a new device, speed boosts of up to 1Gbps on home plans, and 100GB of free night data for people who sign up for the Prepaid Flexi Annual plan for the first time. On the du website, you can find out more about these Ramadan deals.

Du’s Ramadan effort is part of a larger corporate social responsibility (CSR) plan to make society more open and help people connect in meaningful ways.