DAMAC Properties has launched the Middle East’s first fully experiential e-commerce property website, aiming to transform real estate transactions through technology, transparency, and immersive engagement. This innovative digital platform allows investors to experience the complete lifecycle of their investments, while also providing agents with deeper insights into their customers’ purchasing journeys.

The new website enables users to explore DAMAC’s luxury properties with interactive 3D virtual tours, check live inventory, and reserve units in real time. Ali Sajwani, Managing Director of Operations, Finance and Hospitality at DAMAC, stated that this launch signifies a significant advancement in the experience and transaction of real estate for buyers in the UAE and globally. He emphasized that the combination of immersive technology and seamless functionality enhances access, convenience, and confidence for both buyers and brokers.

Additionally, the platform integrates metaverse capabilities and offers multilingual and geo-targeted features, along with comprehensive CRM and telesales support. It streamlines the process for investors, home buyers, and brokers by providing personalized links with lead attribution, 15-day tracking, and complete Expression of Interest (EOI) and invoicing capabilities. Key projects, including the Chelsea Residences by DAMAC, are now available for users to submit their EOI.

Moreover, the website connects with DAMAC Properties’ internal inventory management system, ensuring nearly real-time availability of units across its extensive portfolio. As DAMAC continues to broaden its reach and enhance its customer offerings, the launch of this e-commerce platform underscores the company’s commitment to innovation and delivering exceptional experiences for its clients.