Global investment giant International Finance Corporation (IFC), part of the World Bank, has invested $12 million in Play Ventures Inc., a leading company in immersive media. This funding is part of Play Ventures’ pre-series C round, aimed at enhancing its capabilities in the rapidly growing immersive media sector.

Play Ventures Inc. is incorporated in South Korea and operates within the cyclical consumer products sector. The investment from IFC underscores the potential of immersive media technologies, which are becoming increasingly popular across various industries.

The support from IFC is expected to help Play Ventures expand its reach and develop innovative solutions in immersive media. This investment marks a significant step for the company as it seeks to solidify its position as a leader in this emerging market.