The UAE’s updated media law, which took effect on May 29, 2025, introduces stringent penalties for unlicensed media activities, including fines that can reach up to AED1 million. This legislation emphasizes that both individuals and institutions must secure permits from the UAE Media Council for various media-related activities, including social media advertisements.

The law outlines a comprehensive list of activities that require official permission. These include operating TV or radio channels, managing electronic and digital media, screening films, posting paid content on social media, distributing foreign publications, and conducting commercial photography, among others.

Penalties for failing to adhere to the new regulations are severe. Individuals running unlicensed media activities may incur an initial fine of AED10 000, which can escalate to AED40 000 for repeat offenders. More serious violations can lead to the maximum fine of AED1 million. The UAE government asserts that the intent of this law is not to stifle creativity but to ensure transparency, accountability, and quality in a media landscape crucial for national branding and public trust.

To avoid fines and legal complications, all media operators, whether established companies or new influencers, are urged to obtain the necessary licenses and approvals before engaging in any media activity.