In the first quarter of 2025, Saudi Arabia recorded a significant increase in international tourism, with visitor numbers rising by 48% compared to the same period in 2024. This surge, as reported by the World Tourism Forum Institute, represents a crucial advancement in the Kingdom’s efforts to position itself as a key global destination under its Vision 2030 initiative.

The remarkable growth in tourism aligns with Saudi Arabia’s Vision 2030, which aims to diversify the economy and foster a sustainable tourism sector that honors the nation’s cultural heritage and natural environment.

Several strategic government initiatives have been implemented to enhance the tourism sector, making it more accessible to international travelers while preserving the country’s cultural and natural assets. Saudi Arabia has emphasized sustainable tourism practices that not only highlight its rich history but also showcase its unique landscapes and vibrant urban centers.

There has been a noticeable increase in interest from travelers, particularly from the United Kingdom and other countries, eager to explore the Kingdom’s diverse attractions. Among these attractions is the UNESCO World Heritage site of AlUla, known for its stunning sandstone formations. Additionally, the modern cities of Riyadh and Jeddah offer a blend of contemporary experiences and deep cultural significance, while the Red Sea’s pristine beaches and marine life draw nature lovers and adventure seekers.

A crucial factor contributing to the increase in tourism is the comprehensive reform of Saudi Arabia’s visa policies. The Kingdom has streamlined its entry procedures, expanding its eVisa program to include 66 countries and special administrative regions. This digital visa system permits tourists to acquire entry permits easily, eliminating the need for physical visits to embassies and significantly reducing travel barriers.

Furthermore, visa options have been made easier for residents of Gulf Cooperation Council (GCC) countries, and a new 96-hour free stopover visa has been introduced for travelers transiting through Saudi Arabia, promoting short visits. Individuals holding valid UK, US, or Schengen visas, along with residents from these regions, now qualify for instant eVisa approval, broadening Saudi Arabia’s appeal to international tourists.

The availability of flights and enhanced connectivity have also played a vital role in supporting the increased demand for travel to Saudi Arabia. Major airlines, including Saudia, British Airways, Virgin Atlantic, and Wizz Air, operate frequent direct flights between key UK airports and Saudi cities such as Riyadh, Jeddah, and Neom Bay. Currently, around 51 inbound flights per week connect the UK and Saudi Arabia, reflecting strong passenger demand.

Among the busiest routes are those from London to Jeddah, Manchester to Jeddah, and London to Riyadh. This extensive flight network facilitates not only leisure tourism but also bolsters business travel and enhances cultural and economic relations between the two countries.

Sustainability remains a fundamental aspect of Saudi Arabia’s tourism strategy, with a commitment to ensuring that growth in the sector respects environmental boundaries and supports local communities. Tourism projects are planned with strict environmental safeguards, particularly in areas like AlUla and along the Red Sea coast, which prioritize biodiversity conservation and ecological balance.

The growth in international arrivals significantly contributes to Saudi Arabia’s broader economic objectives. The tourism sector has become essential for job creation, local business development, and attracting foreign investments. By expanding this industry, the Kingdom aims to lessen its reliance on oil revenues and diversify its economic framework.

The government collaborates with tourism stakeholders to promote Saudi Arabia’s offerings globally, ensuring that infrastructure developments, such as airports, hotels, and transport networks, keep pace with increasing demand. This cooperative approach aims to sustain long-term growth and fortify Saudi Arabia’s status as a competitive global tourism destination.

With the continuing rise in international tourist numbers, Saudi Arabia is well-positioned to meet—and possibly surpass—its Vision 2030 tourism targets. Ongoing investments in infrastructure will improve traveler comfort and accessibility, while a broader range of tourism offerings will cater to diverse interests.

The Kingdom is expanding its tourism portfolio beyond heritage and cultural experiences to include eco-tourism, luxury resorts, and international festivals, anticipated to attract a wider demographic of visitors. Saudi Arabia’s commitment to promoting its unique cultural and natural assets, combined with visa facilitation and enhanced air links with major source markets like the UK, will help maintain this positive trend.

Leadership in the Kingdom remains dedicated to managing this growth responsibly, ensuring that it yields lasting benefits for the environment and local communities.