Riyadh Air, the newly established national airline of Saudi Arabia, has announced a strategic partnership with Loyalty Juggernaut, Inc. (LJI) to create a state-of-the-art digital loyalty program. This announcement was made at the Arabian Travel Market in Dubai, UAE, as the airline aims to redefine travel experiences for a new era.

The loyalty program is designed to be modern, dynamic, and digitally native, reflecting Riyadh Air’s brand identity. It will be powered by Loyalty Juggernaut’s cloud-native GRAVTY® platform, which promises to offer a fully personalized and seamless experience for travelers globally.

Vincent Coste, Chief Commercial Officer of Riyadh Air, emphasized the airline’s commitment to enhancing customer experience. He stated, “Loyalty Juggernaut’s cutting-edge GRAVTY® platform allows us to create a digital-first loyalty program that matches the ambition, innovation, and scale of Riyadh Air.” He also highlighted that the program would feature real-time engagement, AI-driven personalization, and a mobile-first experience, aiming to transform traditional loyalty for contemporary travelers.

The GRAVTY® platform’s modular, API-first architecture will facilitate rapid deployment and future-proof scalability, ensuring smooth integration with Riyadh Air’s broader digital ecosystem. Shyam Shah, CEO of Loyalty Juggernaut, expressed pride in partnering with Riyadh Air, indicating that the program’s advanced capabilities would provide exceptional value to both guests and partners.

Set to launch before Riyadh Air’s inaugural flights, the loyalty program will be a vital component of the airline’s customer engagement and growth strategy. This collaboration reflects a shared goal of creating a loyalty experience that transcends simple point accumulation, fostering emotional connections with travelers at every interaction.

Riyadh Air aims to connect the Kingdom to over 100 global destinations, offering a technology-driven travel experience that embodies the future of aviation. Loyalty Juggernaut, based in Palo Alto, California, is a prominent provider of innovative loyalty and customer engagement solutions, supporting enterprises across various sectors, including airlines and hospitality.