The Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) has partnered with Wizz Air to launch an innovative marketing campaign titled ‘Let’s Get Lost.’ This campaign aims to present Abu Dhabi as a leading global destination for adventurous travelers seeking unique experiences.

As part of the campaign, travelers boarded a Wizz Air flight with an unknown final destination, which was later revealed to be Abu Dhabi. Upon arrival, guests were greeted with a diverse range of cultural experiences, outdoor adventures, pristine beaches, and world-class entertainment, all curated by DCT Abu Dhabi to showcase the city’s vibrant offerings.

This strategic partnership emphasizes DCT Abu Dhabi’s commitment to enhancing the visibility of the emirate and supporting its tourism strategy. The collaboration not only highlights Abu Dhabi’s appeal but also demonstrates how DCT Abu Dhabi collaborates with international partners to promote sustainable growth in the tourism sector.

Abdullah Yousuf, the Director of International Operations at DCT Abu Dhabi, remarked that this collaboration was a strategic move that emphasized their dedication to innovative marketing. He noted that by incorporating an element of surprise, they not only promoted Abu Dhabi as a premier destination but also reinforced its status as a world-class tourist hub.

The success of the ‘Let’s Get Lost’ campaign reflects DCT Abu Dhabi’s ongoing efforts to boost the city’s tourism sector and enhance its global image. By leveraging strategic partnerships, DCT Abu Dhabi is actively contributing to the growth of the tourism industry and the overall economic development of the emirate.

For further details about the ‘Let’s Get Lost’ campaign and other initiatives by DCT Abu Dhabi, interested parties are encouraged to visit www.dctabudhabi.ae.

About DCT Abu Dhabi: The Department of Culture and Tourism – Abu Dhabi is dedicated to the sustainable growth of the emirate’s culture and tourism sectors, driving economic progress and fulfilling Abu Dhabi’s global ambitions. Their collaboration with the MICHELIN Guide supports the emirate’s position as a significant international destination in culture, creativity, and tourism.