Dubai is set to host the “Mega Electronic Discounts” campaign, organized by the Dubai Festivals and Retail Establishment, from March 27 to March 30, 2025. This third edition of the event offers shoppers discounts of up to 95% over four days, with an additional day added for convenience.

This year, the campaign introduces a completely new shopping experience in Dubai, featuring an interactive virtual shopping center. This center allows shoppers to explore hundreds of participating brands, enjoy exclusive additional discounts, and enter a chance to win a grand prize of 100,000 dirhams, along with additional cash prizes totaling 50,000 dirhams.

The campaign, highly anticipated by the public, combines unparalleled discounts with engaging digital shopping experiences and significant cash prizes. It presents an excellent opportunity to take advantage of offers during Ramadan and purchase Eid al-Fitr gifts for family and friends with just a click, ensuring products are delivered directly to shoppers’ homes.

Starting March 27, individuals registering on the campaign’s website can explore various products from local and international brands. These include fashion, footwear, accessories, jewelry, watches, health and beauty products, children’s supplies, the latest electronics, and furniture and decor items. Registered users can gain even larger discounts through exclusive promo codes and stand a chance to win the grand prize of 100,000 dirhams. Additionally, shoppers can win extra cash prizes of 50,000 dirhams by visiting five or more sections in the virtual stores.

Ahmad Al Khaja, Executive Director of the Dubai Festivals and Retail Establishment, emphasized that the Mega Electronic Discounts campaign is an innovative initiative that contributes to the growth of the retail sector, especially during the final days of Ramadan and in preparation for Eid al-Fitr celebrations. He noted that this campaign is a significant shopping season that revitalizes markets and the retail sector in Dubai. Al Khaja highlighted the introduction of an interactive shopping experience that elevates the retail sector to new heights by providing a unique digital marketplace. As online shopping continues to grow and evolve to meet consumer demands, the Dubai Festivals and Retail Establishment remains committed to embracing creative ideas, fostering innovation, and enhancing e-commerce as a cornerstone of sustainable growth strategies aligned with the Dubai Economic Agenda D33.

The campaign offers discounts on everyday essentials, including electronics, fashion, accessories, household items, beauty products, and children’s supplies. This year’s participating brands include XXL Home, 6th Street, Amazon, Babyshop, Beverly Hills Polo Club, Carter’s, Crate & Barrel, Damas, Deon London, E-City, E-Max, VF Global, Home Centre, Jawhara Jewelry, Jumbo, Lego, Namshi, Noon, Nyssa, Puma, Ripley, Rituals, Steve Madden, Time House, Valencia, and Expressions, among many others.