The Oman Tourism Development Company (OMRAN Group) has formally signed a Memorandum of Understanding (MoU) with Al Dhahirah Governorate to advance the much-anticipated “Ibri View” project. This agreement aligns with the objectives of Oman Vision 2040, marking a significant step in the country’s effort to establish vibrant tourism destinations throughout the Sultanate.

This strategic partnership aims to transform the Ibri View concept into a fully developed tourism and lifestyle destination. By collaborating with local authorities, OMRAN Group seeks to leverage the region’s natural and economic potential while promoting community engagement, sustainable practices, and opportunities for long-term investment.

The Ibri View project, also referred to as ‘Etalat Ibri’, garnered national attention last year when it was recognized as the best proposed development in a competition organized by the Ministry of Housing and Urban Planning. Located in the Al Salif area of wilayat Ibri, the project was praised for its vision and alignment with sustainable development principles, which reflect Oman’s commitment to improving living standards across its governorates.

Najeeb bin Ali Rawas, the Governor of Dhahirah, remarked that the project’s recognition illustrates the Governorate’s ambition to achieve the sustainable development goals set forth in Oman Vision 2040. He emphasized that the project is set to deliver significant social and economic advantages to the local community, encompassing job creation, economic stimulation, infrastructure enhancement, and community integration.

Covering an area of 2 million square meters, the Ibri View project is planned with a total investment of RO183 million. The Ministry of Finance has allocated RO10 million for the first phase, indicating strong government support for advancing infrastructure and stimulating regional growth.

The development will include a mix of residential, commercial, and leisure facilities, such as three hotels, a shopping center, residential areas, green spaces, a youth center, and various recreational amenities. Environmental sustainability is central to the project’s design, incorporating elements like renewable energy solutions, green construction practices, smart infrastructure, and sustainable transportation systems from the outset.

Rawas also pointed out the project’s potential to enhance Ibri’s identity as a significant commercial and entertainment hub in the region. He noted that the first phase, expected to be completed within two years, is designed to create an inclusive space for social interaction and economic activity while preserving local heritage and environmental integrity.

In addition to reshaping the physical landscape, Ibri View is anticipated to create both direct and indirect employment opportunities across multiple sectors, including construction, retail, hospitality, maintenance, and services. The project will also act as a platform to foster small and medium enterprise (SME) development, further embedding sustainability into the local economy.

With the signing of the MoU, OMRAN Group and Al Dhahirah Governorate have taken a crucial step toward transforming a visionary plan into a catalyst for regional growth—positioning Ibri as a model for future development across the Sultanate.