FancyTech, a leading global company in commercial content generation, has announced its expansion into the Middle East and North Africa (MENA) region. The company has a strong history of serving over 1 000 clients across more than 10 countries, including notable brands from the retail, e-commerce, financial services, and real estate sectors. FancyTech aims to assist innovative brands in reimagining how visual content is created, produced, and delivered in the region.

In today’s world, consumers expect personalized, high-quality content delivered quickly. FancyTech offers a solution by developing custom-trained AI models tailored to each brand’s unique identity. This innovation allows for the rapid generation of brand-consistent assets that can be utilized across various customer touchpoints.

Beyond merely creating content, FancyTech manages the entire content lifecycle, from generation to final distribution. This comprehensive approach enables marketers to produce highly tailored content that resonates with specific audience segments, enhancing their ability to efficiently and effectively scale personalized experiences.

To celebrate its entry into the MENA market, FancyTech has partnered with the first A&M Awards, also known as THE TAG. This event, recognized as the only dedicated awards for creative excellence in retail advertising and marketing campaigns, will take place on May 15, 2025, at the JW Marriott Hotel Marina in Dubai. This partnership highlights FancyTech’s commitment to fostering creativity and innovation within the retail sector in the region.

The A&M Awards will feature over 40 nominated brands across 12 categories, showcasing influential names in MENA retail such as Barn’s, Beauty Secrets, and Nayomi from Saudi Arabia, along with Zoom and Autopro (ENOC), Kibsons, Choithrams, and Max Fashion (Landmark Group) from the UAE. Prominent international brands, including Crate & Barrel from the US, Costa Coffee from the UK, Nando’s from South Africa, and Papa John’s from the US, known for their exceptional customer experience and marketing innovation, will also participate.

Entries for the A&M Awards will be assessed by a jury composed of industry leaders from prestigious institutions like the Yale School of Management, Interbrand, Dubai Design District, Mullen Lowe Lintas, and BPG Group, among others.

About FancyTech: FancyTech specializes in high-quality, AI-generated visual content for businesses. The company’s mission is to integrate AI into marketing and digital experiences. In 2024, FancyTech was awarded the Grand Winner of the LVMH Innovation Award at Viva Tech and was featured on Forbes Asia’s “100 to Watch” list. With its expertise in AI-powered creative solutions, FancyTech is transforming how companies leverage artificial intelligence to enhance their brands and drive innovation.