BridgeWise Launches UAE Operations with DIFC License and Investment from Emirates NBD, an AI-powered investment intelligence platform, has officially launched its operations in the UAE after securing a license from the DIFC. This achievement marks a significant step in the company’s global expansion strategy and enhances its position in one of the world’s leading fintech ecosystems.

The firm has also received a strategic investment from Emirates NBD, a prominent financial institution in the region. Emirates NBD’s involvement in BridgeWise’s Series A funding round, which includes other investors like the Swiss and Brazilian stock exchanges, highlights strong regional confidence in the company’s initiative to redefine digital investing through explainable AI.
To spearhead its regional operations, BridgeWise has appointed Ayush Khatri as the Regional Head for the Middle East, North Africa, and Turkey (MENAT). Khatri, based in Dubai, brings a wealth of experience in financial services and market development, and he will be responsible for leading the firm’s partnerships and growth initiatives in the region.
Founded in 2019, BridgeWise utilizes proprietary generative AI and machine learning technologies to provide regulatory-compliant investment insights covering 90% of listed global equities and ETFs. These insights are accessible in multiple languages, including Arabic and Turkish, and the platform serves over 50 institutional partners worldwide.
According to Zawya, Ayush Khatri expressed pride in BridgeWise’s role in the UAE’s fintech landscape, stating, “BridgeWise is proud to empower regional investors with smarter, more transparent investment insights powered by explainable AI, in any language.” He emphasized the company’s commitment to collaborating with financial institutions across the region to deliver innovative, AI-driven investment solutions.
Neeraj Makin, Group Head of Strategy, Analytics and Venture Capital at Emirates NBD, noted the bank’s support for BridgeWise as a reflection of its dedication to harnessing AI for enhanced insights and research in decision-making processes. Tariq Chaudhary, Group Head of Wealth Management at Emirates NBD, added that this partnership positions them at the forefront of innovation, providing clients with advanced tools for financial guidance.
The DIFC license allows BridgeWise to cater to banks, wealth managers, institutional investors, and trading platforms within a robust regulatory framework, aligning with the UAE’s vision to become a global fintech hub.
BridgeWise is recognized for its key tools, including Bridget™, an AI-powered conversational assistant for capital markets; Equitywise, a global stock intelligence engine; and Fundwise, which analyzes over 12,000 ETFs and mutual funds. The UAE launch follows BridgeWise’s expansion into Asia, Europe, Latin America, and North America, reinforcing its mission to establish a presence in high-growth capital markets.
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