Dubai Festivals and Retail Establishment (DFRE) is collaborating with TerraZero Technologies and Seed Group to host the Great Online Sale 2025 in TerraZero’s Intraverse, a cutting-edge virtual shopping platform. This innovative partnership reflects Dubai’s commitment to enhancing e-commerce and global connectivity.

The Great Online Sale will launch on March 27, 2025, introducing an interactive hub where users can explore over 80 e-commerce platforms. This year’s event aims to redefine the shopping experience by offering a more engaging and immersive environment, with significant discounts on a wide range of products, including electronics, fashion, and homeware. Participating brands include well-known names such as Amazon, LEGO, and Puma.

Shoppers will be able to create avatars and navigate unique brand spaces that feature exclusive deals. The virtual platform allows customers to enjoy additional savings through special discount codes. Participants also have the opportunity to win AED 100,000 and unlock bonus cash prizes worth up to AED 50,000 by exploring multiple categories within the virtual stores.

Brandon F. Johnson, President & COO of TerraZero Technologies, emphasized that the Intraverse pushes the boundaries of virtual retail, offering a shared, immersive shopping environment. He noted that this initiative showcases Dubai’s visionary approach to technology and digital transformation.

Hisham Al Gurg, CEO of Seed Group, expressed support for the collaboration, stating that it aims to engage local shoppers in an immersive way. He highlighted that the Great Online Sale will set a new benchmark for digital commerce, fostering new opportunities in the region.

Ahmed Al Khaja, CEO of DFRE, pointed out that the event plays a crucial role in driving growth within Dubai’s retail sector. He mentioned that the Intraverse represents a significant advancement in digital shopping experiences, aligning with the objectives of the Dubai Economic Agenda (D33).

The Great Online Sale 2025 is open to participants worldwide from March 27 to March 30. Shoppers can access the event through www.greatonlinesale.com on various devices, including mobile phones, tablets, and computers.