A recent survey by PwC has revealed that 81 percent of CEOs in Saudi Arabia have embraced artificial intelligence (AI) within the past year. This statistic underscores the optimism among Saudi business leaders regarding their companies’ revenue growth, which they expect to outpace both regional and global averages in 2025. The Kingdom is establishing itself as a leading investment destination, driven by major investments in AI, sustainability, and new industries.

According to PwC’s 28th Annual CEO Survey: Saudi Findings, a significant 72 percent of CEOs in Saudi Arabia have invested in climate-friendly initiatives, reflecting their commitment to sustainable growth. The survey also highlights that 57 percent of CEOs in the Kingdom are confident in integrating AI into their key business processes, which exceeds global averages.

Riyadh AlNajjar, the PwC Middle East chairman of the board and KSA country senior partner, emphasized that Saudi Arabia’s business leaders are spearheading one of the most dynamic economic transformations globally. He noted that their commitment to digital innovation and sustainability is integral to driving economic change. As the Kingdom continues its investments in AI and workforce development, it is shaping a more resilient economy prepared for the future.

The survey further indicates that nearly half of the CEOs in Saudi Arabia have started competing in new sectors over the past five years. Looking ahead, 69 percent of local CEOs plan to pursue acquisitions in the next three years, with 75 percent of the expected deal value coming from industries outside their traditional sectors. This expansion aligns with Saudi Arabia’s vision of developing new economic pillars, including giga-projects and AI-driven smart cities.

However, while optimism remains high, cybersecurity has become a significant concern for CEOs, with 49 percent acknowledging the risks posed by potential cyber threats. In response, many business leaders are investing in digital resilience and advanced AI-driven security measures to protect their organizations.

Despite these challenges, Saudi CEOs are focused on long-term value creation through strategic investments in AI and sustainability. As the Kingdom approaches the five-year mark for achieving Vision 2030, business leaders are committed to embracing transformation and innovation, positioning Saudi Arabia as a key player in the global economy.