Fayafi Investment Holding has introduced a new proprietary algorithm called MEKKA, which stands for Market Emotional Knowledge & Kinetic Analysis. This announcement was made in Dubai, where Fayafi became the first UAE firm to issue a bankable certificate under the framework of the SIX Swiss Exchange.

Created by Fayafi’s Executive President Dr. Patrick Pilati in collaboration with Swiss mathematicians in 2017, MEKKA is designed to revolutionize investment decision-making. The algorithm incorporates behavioral finance and market intelligence, acknowledging that market movements are significantly influenced by human emotions and psychological factors.

MEKKA utilizes Market Emotional Knowledge (MEK) to assess and quantify investor sentiment, cognitive biases, and emotional influences on the market. In addition, it employs Kinetic Analysis (KA) to analyze market momentum driven by behavioral patterns and liquidity flows. This comprehensive approach enables institutional investors, including Fayafi, to predict market shifts before they occur.

According to Dr. Patrick Pilati, the algorithm bridges a gap that traditional financial models leave open. He stated, “While traditional financial models focus purely on quantitative and fundamental analysis, MEKKA combines psychology, AI, and trading analytics to deliver a more complete understanding of market behaviour.” This integration allows investors to spot opportunities ahead of mainstream recognition.

MEKKA continuously monitors and quantifies investor sentiment through AI-driven analysis of news and social media. It tracks unique indicators that reflect emotional states across equity, commodity, and bond markets. The algorithm also provides sentiment heatmaps to decision-makers, visually outlining emotional trends in global financial markets, enabling early detection of market movements.

Dr. Pilati emphasized the transformative nature of MEKKA, noting its significance in understanding investor psychology as well as technical analysis. He remarked, “MEKKA empowers investors to understand hidden psychological market drivers, capitalise on market inefficiencies and mitigate risk through behavioural-based trading strategies.”

Fayafi holds significant reserves of isotope copper, valued at USD 3.6 billion, secured in Dubai vaults at Ferrari Logistics DMCC. The company has successfully commoditized and securitized this asset, offering USD 1.44 billion in Euroclear security certificates backed by the metal on the SIX Swiss Exchange in February 2025.

In 2025, Fayafi integrated MEKKA into its investment framework to enhance its market navigation and risk management capabilities. The algorithm has improved Fayafi’s investment decisions by aligning commodity investments with sentiment trends and optimizing liquidity management based on emotional flow predictions.

Looking ahead, MEKKA is set to evolve, with plans to launch automated financial advisors utilizing its reasoning engine and integrate with blockchain and decentralized finance (DeFi). Dr. Pilati aims to offer MEKKA’s capabilities to investment banks and sovereign wealth funds as a licensed platform.

He concluded by stating that MEKKA has positioned Fayafi strongly in the market, allowing the firm to mitigate risks and maximize returns by aligning its investments with psychological market trends. With ongoing enhancements, MEKKA is poised to redefine the landscape of behavioral finance-driven investing.