Abu Dhabi-based e& UAE and evision have introduced STARZ ON Business, an innovative over-the-top (OTT) TV service specifically designed for small and medium-sized businesses (SMBs) and enterprise clients. This new service aims to revolutionize how businesses engage their customers by providing a curated selection of live TV and video on demand (VoD) content tailored to various industry needs.

The STARZ ON Business service, developed by evision, the media and entertainment division of e&, offers specialized technology and entertainment solutions for sectors such as restaurants, retail, fitness centers, and hospitality. The service also features digital signage capabilities, allowing businesses to display brand messages and create captivating visual environments that enhance customer engagement.

Esam Mahmoud, Senior Vice President for SMB at e& UAE – Business, emphasized that with STARZ ON Business, they are leading a new era of digital entertainment that empowers businesses to connect with their audiences in innovative ways. He noted that the service provides curated content and integrated solutions that will significantly enhance customer experiences across diverse sectors.

Zahra Zayat, Chief Commercial Officer of evision, expressed excitement about launching this service, describing it as a groundbreaking OTT TV solution for SMB and enterprise clients in the region. She mentioned that STARZ ON Business will equip businesses with powerful tools to entertain their audiences while facilitating product upselling opportunities.

Customers can register for STARZ ON Business through both online and offline channels, with standalone OTT packages starting at AED 29. Comprehensive packages that include OTT with digital signage features begin at AED 159. New subscribers will benefit from a free first month for any OTT subscription, whether they choose the Basic, Advance, or Premium tier.

The service offers numerous advantages, such as tailored VoD content that resonates with specific industries, including culinary content for restaurants and fitness videos for gyms. It also minimizes hardware requirements by allowing a single screen to serve dual purposes—streaming and digital signage—thereby reducing costs and simplifying setup. Additionally, businesses can use split-screen functionality to integrate brand messages with OTT content, maximizing the utility of their display screens.

About e& UAE: e& UAE is the flagship telecom arm of e& in the UAE, boasting a 50-year legacy in connectivity. The organization aims to provide world-class connectivity experiences that foster innovation in the UAE. By leveraging cutting-edge technologies, e& UAE seeks to transform lives and industries, creating opportunities for growth in various sectors, including health, insurance, and gaming.