Du, a leading telecommunications and digital services provider in the UAE, has announced the internal launch of Microsoft 365 Copilot. This initiative aims to enhance workplace productivity among its employees, aligning with the national vision for adopting artificial intelligence (AI) technologies.

The collaboration between du and Microsoft emphasizes the strategic importance of integrating advanced technology into the workplace. This first phase involves testing Microsoft 365 Copilot with a selected group of employees, marking a significant step towards modernizing operational practices within the telecommunications sector.

Fahad Al Hassawi, Chief Executive Officer at du, stated that the integration of Microsoft 365 Copilot reflects their commitment to embracing digital transformation. He emphasized that providing access to leading tools enhances productivity and creativity, setting a new standard for efficiency and employee empowerment. This, in turn, is expected to improve service delivery for customers.

Naim Yazbeck, General Manager of Microsoft UAE, noted that du’s adoption of Copilot is a vital move towards AI-driven innovation. He highlighted that deploying Microsoft 365 Copilot will help streamline workflows, allowing employees to concentrate on high-value tasks and fostering innovation.

The AI market is projected to reach a volume of $4.285 billion by 2030, underscoring the potential benefits for businesses in sectors such as telecommunications. Du’s integration of Microsoft 365 Copilot is anticipated to significantly reduce manual workloads, facilitate faster task completion, and enhance collaboration across the organization.

By leveraging AI and advanced technologies, du aims to transform itself into an AI-native telecommunications company. This initiative is expected to drive innovation and improve operational efficiency, contributing to a more connected and digitally advanced future in the region.

About du: Du offers a wide range of mobile, fixed, broadband, entertainment services, and fintech solutions. With a digital-first approach supported by fiber and 5G technology, du utilizes cloud computing, AI analytics, advanced cybersecurity, and IoT integration to drive digital transformation in the UAE.