Journify, a company specializing in AI-powered data activation, has successfully raised $4 million in funding. The investment round was led by Silicon Badia, a global venture capital firm, with participation from RZM and other strategic investors. This funding is aimed at supporting Journify’s mission to provide brands with ethical, data-driven marketing solutions that enhance audience engagement and drive measurable growth.

The rising customer acquisition costs, which have surged by 200% over the past decade, coupled with the shift towards privacy-first digital marketing solutions, pose significant challenges for brands. Journify’s Software as a Service (SaaS) platform focuses on capturing, unifying, and activating first-party data in real time, ultimately improving return on advertising spend (ROAS), optimizing marketing performance, and ensuring sustainable growth through advanced data infrastructure.

Journify addresses critical issues in marketing across various channels by tackling challenges such as low match rates and compliance complexities. The platform boasts up to 5x higher match rates for improved targeting accuracy, as well as smarter attribution insights, all while ensuring compliance with global privacy regulations. Taoufik El Jamali, CEO and Co-Founder of Journify, emphasized their goal of helping marketers activate first-party data more efficiently, stating that they built Journify to alleviate the pain points associated with traditional customer data platforms (CDPs).

In addition to its core offerings, Journify employs AI to enhance advertising performance. The company has developed key innovations, including Predictive AI Models for user behavior analysis, Advanced Attribution for cross-channel measurement, and Real-Time Data Health & Alerts to ensure data accuracy and identify inefficiencies. Since its launch in March 2024, Journify has achieved significant growth, reaching $1 million in annual recurring revenue (ARR) within just nine months.

Notably, clients such as Jarir Bookstore and Dr. Nutrition have reported a 50% increase in ROAS and an 80% reduction in cost per purchase through Journify’s personalized campaigns, which now reach over 30 million users in the MENA region. Partnerships with major platforms like TikTok, Google, and Snap further contribute to the company’s success. Hossam Shafick, an investor at Silicon Badia, remarked on the limitless global opportunity for real-time data orchestration, highlighting that businesses face similar marketing challenges regardless of their location.

Journify’s founding team, including Taoufik El Jamali, Omar Al Shoubaki, and Amine Chouki, brings extensive experience in technology and marketing. With a strong background in scaling data-driven marketing solutions, they have previously worked with notable companies like Smartsheet, Housecall Pro, and InVision. Founded in 2023, Journify is headquartered in the US and UAE, with technology hubs in Morocco and Jordan, focusing on unlocking the potential of first-party customer data through intelligent and ethical marketing solutions.