Roblox is making significant strides in the Middle East, recognizing it as a vital region for the growth of the creator economy. This initiative is supported by favorable government policies and investments that encourage digital entrepreneurship. The platform’s recent announcement of Arabic language support for its app and website is a testament to its commitment to engaging Arabic-speaking users, enabling them to explore and create on Roblox starting this month.

The digital economy is outpacing global GDP growth, driven by advancements in e-commerce, artificial intelligence, and digital infrastructure. According to the latest Global Digital Economy Forecast, success in this evolving landscape will depend on several factors, including the widespread availability of digital skills like coding, design, and analytics, as well as improvements in digital safety and security through AI solutions. As the children of today become the digital natives of tomorrow, they will require skills not only in technology but also in areas such as e-commerce and cybersecurity.

Roblox aims to lower barriers for young people to acquire these essential skills through its platform. The Roblox Studio allows users with access to a PC or Mac to learn coding and design, enabling them to create digital experiences from scratch. The AI Assistant feature further supports creators at all skill levels, allowing them to develop and monetize their projects. This approach fosters a connection between creators and top brands, while equipping them with the skills necessary for future careers in technology, design, or gaming.

The creator economy is reshaping traditional employment models, providing new avenues for success and income. Roblox has been instrumental in this transformation, with its Developer Exchange Program generating an estimated GDP contribution of $1.2 billion and nearly 18,000 full-time jobs in the U.S. from 2017 to 2024. Research by Roblox, in collaboration with Access Partnership, indicates that the Middle East is beginning to see similar economic benefits, with a year-on-year GDP impact increase of 55 percent, reaching $6.05 million. The overall GDP impact in the MENA region from 2021 through September 2024 was nearly $15 million, with expectations for even greater growth as Arabic support expands.

To sustain this growth, Roblox emphasizes the importance of technological advancements in safety measures. As the volume of user-generated content increases, robust content moderation becomes essential. The rapid evolution of machine learning and AI technologies presents new opportunities for enhancing safety and security on the platform. David Baszucki, founder and CEO of Roblox, believes that through innovation and collaboration among governments, industries, and educators, it is possible to unlock the creative potential of future generations worldwide.