The Abu Dhabi Investment Office (ADIO) has announced a multi-year partnership with NIP Group Inc. (NASDAQ: NIPG), a prominent gaming and esports company, to enhance the growth of gaming, media, and entertainment in Abu Dhabi. This landmark five-year agreement will see NIP Group establishing its global headquarters in the emirate, which is expected to create local employment opportunities within the esports and gaming sectors. The partnership will also enable the company to expand its operations across various business verticals in the region, including esports operations, creative studios, game publishing, and events and talent management.

ADIO will collaborate directly with NIP Group to develop a comprehensive gaming and esports strategy that leverages Abu Dhabi’s strategic location and resources. The goal is to build a vibrant local gaming ecosystem capable of delivering innovative digital entertainment solutions on a global scale. A significant aspect of this partnership includes the establishment of a local esports academy and the creation of creative studios focusing on developing games that reflect Abu Dhabi’s cultural identity. Additionally, new intellectual property, such as “Made in Abu Dhabi” content featuring Al Ain and Al Dhafra, will be registered locally, which reinforces the emirate’s position as a center for innovation.

The agreement emphasizes talent development as a priority, with plans for NIP Group to introduce an internship program aimed at UAE Nationals. This initiative will be complemented by educational and mentorship programs, as well as a global exchange program. These efforts align with the broader economic acceleration goals of the emirate, aiming to foster the development of a resilient, knowledge-based economy.

Badr Al-Olama, Director-General of ADIO, highlighted the significance of this partnership, stating, “ADIO’s partnership with NIP Group reflects our shared ambition to lead creative industries at the cutting edge of entertainment and technology.” He expressed enthusiasm about welcoming NIP Group to Abu Dhabi and looked forward to collaborating on the future of the esports and gaming sector in the region.

Hicham Chahine, Co-CEO of NIP Group, expressed delight in partnering with ADIO, noting that this collaboration would unite their Eastern and Western businesses and establish a truly global headquarters. He emphasized that their selection as a key partner highlights NIP Group’s legacy and leadership within the industry.

Mario Ho, Chairman and Co-CEO of NIP Group, added that this partnership showcases their commitment to sustainable global expansion and operational excellence. He stated that the collaboration with ADIO reflects their growth ambitions while also creating meaningful opportunities for local talent. By generating new jobs and enhancing Abu Dhabi’s leadership in esports and gaming, they aim to empower a new generation of professionals to advance the gaming and entertainment sector in the Middle East and beyond.