Audiomob has chosen Abu Dhabi as its MENA headquarters, aiming to drive its global business growth. The company, known for its groundbreaking in-game audio advertising technology, credits Abu Dhabi’s supportive ecosystem and infrastructure for its rapid expansion.

Partnering with Abu Dhabi Gaming, Audiomob has developed a unique way for brands and artists to connect with gamers worldwide. The company’s technology plays audio ads during gameplay without disrupting the gaming experience, solving a major challenge for developers who want to monetize their games while keeping players engaged.

Audiomob’s headquarters is located on Yas Island, where the company benefits from Abu Dhabi’s innovative environment, advanced tech resources, and talented workforce. One of its recent achievements includes the launch of the world’s first in-game audio Cost Per Install (CPI) product, allowing brands to pay only for successful app installs. Additionally, Audiomob has partnered with Voodoo, a leading mobile gaming publisher, and was featured in Bloomberg’s “2024 UK Startups to Watch.”

Wilfrid Obeng, Co-Founder and CTO of Audiomob, told *Emirates 24/7* that Abu Dhabi’s support has been crucial for their growth, providing subsidies, talent development, and opportunities for collaboration. He emphasized that Abu Dhabi has become a key hub for the gaming industry.

Marcos Muller-Habig, Director of Abu Dhabi Gaming, highlighted the strength of the emirate’s gaming ecosystem, which supports developers and companies in turning innovative ideas into reality. He praised Audiomob’s latest product for enabling brands to advertise without disrupting gameplay.

Abu Dhabi Gaming, powered by local government and commercial organizations, continues its mission to establish Abu Dhabi as a global hub for gaming, supporting developers, businesses, and players in creating world-class content.