Dubai Culture and Arts Authority (Dubai Culture), in partnership with Google, has opened applications for the second edition of the ‘MENA Creatives Bootcamp – AI & Innovation Edition.’ This initiative aims to empower creatives in the UAE and the MENA region by enhancing their skills and helping them use advanced technology and artificial intelligence (AI) in their projects.

The four-day bootcamp, which will take place at Google’s Dubai office and Al Quoz Creative Zone, will focus on innovation, digital art, and AI. Participants will get the chance to network, collaborate with talented individuals, and receive one-on-one mentorship from Google AI experts. The program encourages hands-on learning to help creatives improve their digital presence and apply AI tools to their work.

Shaima Rashed Al Suwaidi, Director of Marketing & Corporate Communication at Dubai Culture, highlighted the bootcamp’s role in supporting creativity and innovation in line with the UAE’s National Innovation Strategy. She shared via Emirates 24/7, “Through this bootcamp, Dubai Culture seeks to open new horizons for creatives and provide them with access to experts, tools and knowledge to explore technology and advanced AI applications that can be applied to their creative practices and projects.”

Spaces for the bootcamp are limited, and applications are open until January 10, 2025. The program is expected to build on the success of the first edition, which focused on sustainability and drew 88 applicants from 10 countries.

For more details and to register, visit the official website.