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UAE Brands Gain Competitive Edge Through AI Humanization, KPMG Report Reveals
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05.05.202505.05.2025Technology

UAE Brands Gain Competitive Edge Through AI Humanization, KPMG Report Reveals

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A recent report by KPMG highlights that UAE brands are improving their customer experience scores, achieving a 1.5% increase this year. This growth positions them ahead of their global peers in integrating artificial intelligence (AI) and digital innovation, which is reshaping consumer trust in the region. The KPMG 2025 Customer Experience (CEE) Report analyzed 104...

AI Revolutionizes Financial Reporting and Auditing in Qatar
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30.04.202530.04.2025Finance

AI Revolutionizes Financial Reporting and Auditing in Qatar

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Artificial Intelligence (AI) is significantly transforming financial reporting and auditing globally, with 72% of companies already piloting or using AI tools. This figure is projected to soar to 99% within the next three years, as highlighted in KPMG’s report titled “AI in Financial Reporting and Audit: Navigating the New Era.” This global trend is also...