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Smiles Partners with Tencent Cloud to Launch UAE’s First WeChat-Style SuperApp
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06.03.202506.03.2025Technology

Smiles Partners with Tencent Cloud to Launch UAE’s First WeChat-Style SuperApp

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Smiles, the UAE’s leading SuperApp, has announced a partnership with Tencent Cloud to evolve into the first WeChat-style SuperApp in the region. This collaboration, revealed at the Mobile World Congress (MWC) 2025 in Barcelona, aims to enhance digital commerce and improve interactions between consumers and businesses in the UAE. Through this partnership, Smiles will utilize...

Smiles and Tencent Cloud Join Forces to Enhance Digital Commerce in the UAE
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06.03.202506.03.2025Partherships, Technology

Smiles and Tencent Cloud Join Forces to Enhance Digital Commerce in the UAE

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Smiles, a rewards-driven super app operated by e& UAE, has announced a partnership with Tencent Cloud aimed at enhancing digital commerce within the UAE. This collaboration, revealed during the Mobile World Congress 2025 in Barcelona, represents a significant step forward in the region’s digital landscape. As part of this partnership, Smiles will integrate Tencent Cloud’s...