Mobile app revenues in the Middle East have reached $1.7 billion, reflecting an impressive 18.6 percent year-over-year growth. This surge is largely attributed to increased consumer engagement during the Holy Month of Ramadan, as brands intensify their marketing efforts to capture user attention during this peak commercial period. According to a report from AppsFlyer, mobile...
The e-commerce sector in the UAE has experienced substantial growth, particularly in the fast-moving consumer goods (FMCG) market, which surged by 29 percent last year, according to research from NielsenIQ. This growth reflects a broader trend of consumption-led expansion within the UAE, contrasting with Saudi Arabia’s flat performance attributed to a high base from the...
A recent report has identified TikTok as the most favored mobile application among UAE residents in 2024. According to the Sensor Tower’s State of Mobile 2025 report, residents spent an average of approximately 2 hours daily on the app. The data reveals that the 11.2 million residents of the UAE collectively spent around 7.63 billion...
The e-commerce market in the UAE is experiencing significant growth, with revenue projected to increase at a rate of 8.39 percent from $33.97 billion (Dh125 billion) in 2025 to $46.88 billion (Dh172 billion) by 2029. This growth trend is highlighted in a report by Statista.com, a global online market intelligence provider. As consumers continue to...