Multiply Group has formed a partnership with Saudi Media Company (SMC) by signing a memorandum of understanding to create an advanced advertising technology (AdTech) platform. This collaboration aims to foster innovation in AI-powered advertising solutions, enhance digital capabilities, and penetrate high-growth markets within the MENA region. The partnership will focus on improving the advertising sector...
The Saudi Media Company (SMC) has partnered with Abu Dhabi-based Multiply Group PJSC to explore advanced advertising technology platforms through a newly signed Memorandum of Understanding (MoU). According to Economy Middle East, this collaboration aims to identify potential investment opportunities and develop innovative AI-powered advertising solutions for the MENA region. The agreement establishes a framework...