TikTok, in collaboration with Blossom Accelerator, has introduced the ‘TikTok x Blossom SME Empowerment Program’ aimed at supporting young entrepreneurs in Saudi Arabia, with a special focus on women. This initiative is part of Saudi Vision 2030, which emphasizes the importance of small and medium-sized enterprises (SMEs) in boosting the country’s GDP, enhancing youth engagement in business, and fostering economic diversification.

The program promises participants top-tier mentorship, access to investors, and business development opportunities to help them turn their ideas into successful businesses. Over a span of three months, the accelerator program will culminate in an Investor Mixer and Pitch Competition, where selected finalists will present their business concepts to industry experts, investors, and key stakeholders.

Hatem Samman, TikTok’s Executive Director of Government Relations and Public Policy in Saudi Arabia, emphasized the significance of startups and SMEs in driving the Kingdom’s economic growth. He noted that through this program, they aim to equip young founders, especially women, with essential resources, mentorship, and visibility. Samman pointed out that 55% of SMEs view TikTok as a crucial motivator for young entrepreneurs, while 61% report an increase in brand awareness attributed to the platform. He stated, “As the Kingdom continues its journey toward a thriving, diversified economy, we are proud to play a role in empowering the entrepreneurs of today to build the industries of tomorrow.”

Emon Shakoor, CEO and Founder of Blossom Accelerator, remarked on the transformative shift in Saudi Arabia, with entrepreneurship at its core. He described the program as a commitment to inclusion, job creation, and the development of a robust private sector that aligns with Saudi Vision 2030. Shakoor expressed pride in partnering with TikTok to create opportunities that will foster economic diversification and inspire new industries, ultimately shaping a resilient and inclusive entrepreneurial ecosystem for future generations.

Applications for the ‘TikTok x Blossom SME Empowerment Program’ will open on March 16, with the selected startups expected to start their journey in June 2025. Entrepreneurs interested in the program can find more information and apply at the official Blossom website