Rock Developments, the real estate arm of El Batal for Investment, has appointed JLL to manage Rock Capital 1, which is recognized as the largest administrative landmark in Egypt’s New Administrative Capital (NAC). This partnership marks the second collaboration between the two firms, following JLL’s successful management of Rock Gold Mall, New Cairo’s first mall dedicated to gold and beauty.

An agreement was signed on March 3, 2025, by Eng. Bishoy Doss, Board Member of Rock Developments, and Ayman Sami, Country Head of JLL Egypt, with senior management present. Under the terms of this agreement, JLL will oversee the daily operations of Rock Capital 1, including managing various third-party service providers for security, cleaning, maintenance, and marketing. This comprehensive approach aims to create an optimal environment that boosts productivity and supports growth for employees and business owners.

Eng. Bishoy Doss emphasized that this collaboration aligns with the company’s strategy to deliver outstanding services for Rock Capital 1 and its other commercial and administrative projects. He highlighted that the partnership seeks to enhance the experience for visitors and unit owners, while also maximizing their return on investment and increasing the overall value of Rock Developments’ commercial projects.

The agreement specifically focuses on the development and management of several commercial projects by Rock Developments in strategic locations, with Rock Capital 1 being the primary emphasis. Doss noted that this project represents one of the company’s largest investments, valued at EGP 3 billion.

Ayman Sami mentioned that JLL Egypt brings significant expertise in managing a variety of developments, including commercial, residential, retail, and mixed-use properties. He expressed confidence that this partnership will elevate service standards across Rock Developments’ projects, reinforcing their position as attractive hubs for investment and business.

Rock Capital 1 is strategically located in the Government District, directly across from the Presidential Palace in the NAC. The project aims to set a new standard for work, leisure, and living, combining luxury with efficiency in a modern setting.

JLL operates in 35 countries in the Middle East and Africa (MEA), employing over 2,000 qualified professionals in major cities such as Dubai, Abu Dhabi, Riyadh, Jeddah, Al Khobar, Cairo, and Casablanca. With over 200 years of experience, JLL has been a leader in assisting clients with buying, building, occupying, managing, and investing in a wide range of properties.

Rock Developments has a 45-year history and was among the first Egyptian developers to expand internationally, particularly into Canada. The company has a portfolio of notable projects throughout East and West Cairo, including Rock Eden, Rock Ville, Rock Vera, Rock Capital, Rock White, and Rock Yard.