EatEasy, a well-known food delivery app, has launched a unique marketing campaign that highlights the UAE’s reputation as one of the safest places in the world. Under the guidance of CEO Safarath Shafi, this initiative has captured the attention of residents and social media users nationwide, transforming a simple act of honesty into a delightful surprise.

As part of the campaign, EatEasy employees distributed between 500 to 1,000 unused keys, each attached to keychains with a message reading, “Please call if found.” These keys were intentionally placed in various locations across the UAE, including park benches, metro seats, camping sites, office lobbies, elevators, and supermarkets.

When individuals found the keys and called the designated number, they received an unexpected reward: a generous discount code for EatEasy, thanking them for their honesty. This creative initiative quickly gained traction, going viral as influencers and everyday users shared their positive experiences on social media, promoting themes of integrity, curiosity, and great food.

EatEasy’s campaign not only reinforced the UAE’s image as a secure and trustworthy nation but also brought joy to those who discovered the hidden surprises. The initiative showcases the company’s dedication to fostering positive community interactions and rewarding kindness.

For those who did not find a key, EatEasy offers a special promotion. Customers can use the promo code ‘RAMADAN50’ to receive up to 50% off their first order through the EatEasy App, making this Ramadan even more rewarding.

“This campaign was designed to celebrate the spirit of honesty and kindness that makes the UAE so special,” stated Safarath Shafi, CEO of EatEasy. He expressed his excitement over the overwhelming community response and emphasized the company’s commitment to providing innovative experiences for their customers. This Ramadan, EatEasy invites everyone to embrace kindness, enjoy delicious food, and experience the joy of giving back.