7X, a holding group involved in trade, transport, and logistics, has announced a strategic partnership with Amazon UAE. This collaboration will utilize the Dark Stores of 7X’s logistics arm, EMX, to serve as hyperlocal quick delivery fulfillment hubs. This arrangement aims to enhance the speed of delivery for high-demand products to Amazon’s customers.

By positioning select inventory closer to various neighborhoods, Amazon can improve delivery speed and make frequently purchased items more accessible. This initiative is also expected to reduce traffic congestion and contribute to sustainable urban development goals. The use of 7X’s network and Dark Stores, which are integrated within communities, is designed to facilitate faster last-mile delivery while minimizing driving distances and alleviating traffic density on major roads.

Tariq Al Wahedi, Group Chief Executive Officer of 7X, stated that the company is focused on building a dynamic ecosystem driven by innovative technology and continuous progress. He expressed enthusiasm about the collaboration with Amazon, emphasizing that it will enhance customer convenience and operational efficiency, while also contributing to the UAE’s digital economy and sustainability ambitions.

The partnership is set to address the rising consumer demand for quick delivery of everyday essentials such as groceries, personal care items, and electronics. By shortening the distance between products and consumers, the initiative aims to cover all customer needs, whether they require a phone charger, groceries for an impromptu dinner, or diapers for their baby.

Ronaldo Mouchawar, Vice President of Amazon Middle East, Africa, and Turkey, noted that 7X has been a valued partner since Amazon’s launch in the UAE. He highlighted that this partnership exemplifies their shared commitment to innovation and showcases how logistics and eCommerce can work together to enhance the online retail landscape while supporting the UAE’s infrastructure efficiency and sustainability goals. As both companies evolve this partnership, they remain dedicated to contributing to the UAE’s national agenda and enhancing customer convenience.

This collaboration represents a significant step forward in the combined efforts of 7X and Amazon to position the UAE as a leader in smart and sustainable logistics. As the partnership grows, both firms will continue to refine their approach to bolster customer satisfaction and operational effectiveness.