Animoca Brands, a venture capital and software company known for its investment in the popular game Axie Infinity, is set to launch funds specifically aimed at supporting start-ups in the United Arab Emirates (UAE). This initiative marks the company’s entry into the Middle East market, where it plans to establish its first regional office in Dubai.

The Hong Kong-based company is focusing on the burgeoning Web3 sector, which emphasizes decentralized technologies and blockchain applications. Animoca Brands aims to leverage this growth by investing in local talent and innovative projects that align with its vision for the future of digital assets and gaming.

As part of this strategy, Animoca’s co-founder, Yat Siu, expressed that the UAE presents significant opportunities for investment and collaboration in the technology sector. He highlighted the company’s commitment to fostering the growth of the regional start-up ecosystem through strategic funding and partnerships.

With this move, Animoca Brands is poised to play a key role in enhancing the UAE’s reputation as a hub for technology and innovation in the Middle East. The company is excited about the potential to contribute to the local economy and support budding entrepreneurs in their endeavors.