Family offices in the GCC are evolving significantly, transitioning from their traditional roles of wealth management to actively engaging in high-growth investment strategies. According to a new report by LOGIC Consulting titled “Beyond Wealth: How Family Offices Are Shaping the Future of Investment,” 78 percent of family offices worldwide plan to invest in digital assets in the next two to three years. This shift indicates a growing trend towards innovative and technology-focused investment models.

Younger generations are driving this transformation, exhibiting increased digital fluency and a willingness to take on greater risks. As a result, family offices in the region are now supporting early-stage tech startups, artificial intelligence ventures, sustainable technologies, and fintech disruptors. This change positions GCC family offices as influential players in the global innovation economy, differentiated by their long-term, purpose-driven capital.

Historically, family offices were tasked with managing wealth and ensuring financial stability for future generations, primarily focusing on real estate and low-risk portfolios. However, this model is changing. Family offices are increasingly adopting venture capital-like strategies, nurturing innovation, supporting disruptive companies, and forming partnerships with founders. SeifAllah Rabie, UAE Managing Partner at LOGIC Consulting, stated, “Family offices in the GCC are no longer playing it safe. They are actively reshaping the investment ecosystem and stepping into roles traditionally dominated by venture capital firms.”

The report highlights that this strategic pivot is not just a trend but reflects generational changes within family offices. Younger family members are now taking on more responsibilities and leveraging their global exposure to guide investment decisions. Their portfolios are encompassing new asset classes, including cryptocurrencies, AI platforms, and ESG-focused funds, suggesting an increasing emphasis on purpose along with profit.

Several GCC family offices have already established themselves as key players in the tech sector. The Private Office of Sheikh Saeed Al Maktoum has invested in initiatives like Fantom Foundation, a blockchain platform, and Servion Global Solutions, which focuses on digital transformation. Additionally, Kingdom Holding Company, owned by Prince Alwaleed Bin Talal, backed Careem in 2017, which was later acquired by Uber for $3.1 billion. Rabie noted that these examples illustrate how GCC family offices are taking calculated risks in technology and achieving significant results.

Moreover, family offices are increasingly investing with a sense of purpose, integrating impact investing into their strategies. This approach includes funding projects in renewable energy, sustainable real estate, agri-tech, and water conservation, aiming to create positive societal and environmental impacts alongside financial returns. The report mentions success stories like Pure Harvest Smart Farms and Waad Investment in Riyadh, which support sustainable tech startups and digital innovation.

As family offices begin to resemble venture capital firms, the LOGIC Consulting report questions whether they are becoming the new venture capitalists. While family offices maintain differences, such as their funding sources and longer investment horizons, their growing involvement in startup ecosystems and innovation-driven markets is clear. Rabie remarked, “Family offices have the flexibility, capital, and now the ambition to act as innovation engines for the region and beyond.”

With rapid advancements in technology and a focus on sustainability, GCC family offices are poised to influence the next phase of global investment. Their ability to blend long-term thinking with strategic capital allocation positions them as dynamic forces in the private capital landscape. For further insights, the full report can be accessed [here](https://www.zawya.com/en/press-release/research-and-studies/gcc-family-offices-emerge-as-new-venture-capital-powerhouses-amid-global-tech-push-fa2hrjgf).