Bahrain-based social commerce app Sellou has successfully raised $3 million in seed funding, according to a recent announcement from the company. This investment comes at a valuation of $3 million and aims to enhance the app’s platform and expand its market presence in the Middle East and North Africa (MENA) region.

Founded by Salman Al Khalifa, Sellou focuses on enabling users to create and share short video storefronts. These storefronts allow users to buy and sell a variety of products, including artisanal goods and everyday items. The innovative approach of video-powered selling is designed to attract a wider audience within the competitive social commerce landscape.

The raised funds will be utilized to further develop Sellou’s technological capabilities and solidify its position as a leading video-based marketplace in the region. This strategic move is intended to enhance user experience and expand the app’s reach among potential buyers and sellers in MENA.