UAE’s tech and telecommunications group e& is making strides in Europe with its latest acquisition of a Serbian cable TV and internet services provider, valued at 825 million euros. This move is part of e&’s strategy to expand its presence in the region.

The acquisition will be managed by e& PPF Telecom Group BV, a subsidiary of e&. The integration of SBB with e&’s existing Serbian mobile subsidiary, Yettel, is expected to create a leading converged operator in Serbia, providing enhanced mobile, fixed broadband, and pay-TV services in a rapidly growing market.

e& and PPF Group entered a partnership last October, which involved e& acquiring a controlling stake of over 50% in the service and infrastructure companies of PPF Telecom Group across Bulgaria, Hungary, Serbia, and Slovakia. At that time, e& highlighted that this acquisition marked a significant step in its global expansion, increasing its geographical footprint to 38 countries.

The financing for the 825 million euro deal will be secured through debt raised by e& PPF Telecom. Once the acquisition is finalized, SBB’s financials will be consolidated into e& PPF Telecom’s accounts.