Devsinc, a prominent IT company from Pakistan, has announced its acquisition of Alchemative Group, a UAE-based provider of e-commerce and digital retail solutions. This strategic move marks Devsinc’s entry into the Middle Eastern market, specifically targeting the UAE, which is valued at approximately $7 billion, as reported by Statista. Alchemative Group is known for its innovative approach to digital retail, including the development of the UnumPay payment gateway.

Headquartered in Dubai, Alchemative has over 11 years of experience and serves more than 800 global clients across 15 countries. The company is recognized for its contributions to e-commerce through omnichannel retail, Shopify applications, ERP integrations, and logistics optimization. It processes over 20 million orders each month, providing businesses with scalable Software as a Service (SaaS) models.

As Khaleej Times reports, with this acquisition, Devsinc aims to strengthen its presence in the digital retail and e-commerce sectors. The company has successfully completed 3,000 projects across 23 countries, enhancing its capability to serve existing customers in North America as well. Usman Asif, CEO of Devsinc, emphasized that Alchemative’s expertise aligns with their mission to provide innovative business solutions that promote growth and efficiency.

Devsinc is dedicated to empowering businesses worldwide through custom software solutions. With a team of 2,000 skilled engineers, the company specializes in delivering enterprise-grade services across 23 IT and IT-enabled solutions, spanning 10 industries and four continents. Their commitment to innovation and excellence enables them to create tailored, scalable, and secure technology solutions that support sustainable growth in a dynamic market.

Umar Rana, CEO of Alchemative, noted that partnering with Devsinc will allow them to utilize Devsinc’s global reach to enhance the value they bring to their clients, particularly within the Middle East. This collaboration is expected to leverage each company’s strengths to better serve the growing digital retail landscape.

The acquisition also involves Alchemative’s UnumPay payment gateway, which holds a significant 24 percent market share in Pakistan and serves 1,200 businesses. By integrating UnumPay, Devsinc aims to enhance its fintech capabilities and effectively cater to the digital payment needs in markets such as the UAE.

Devsinc’s roadmap for the UAE includes forming enterprise partnerships to deliver customized solutions for e-commerce platforms like Salesforce and Shopify, as well as offering cloud-based and AI-driven solutions to optimize operational efficiency. Additionally, the company plans to localize UnumPay’s payment solutions to meet the specific demands of the UAE’s e-commerce sector while aligning with government initiatives for smart cities and digital-first economies.

The retail and e-commerce markets in both the UAE and Saudi Arabia are experiencing significant growth. Statista projects that the UAE’s e-commerce market will reach $6.98 billion by 2024, with a compound annual growth rate (CAGR) of 8.62 percent through 2029. Meanwhile, Saudi Arabia’s e-commerce market is valued at $8.7 billion, making it the largest in the Gulf Cooperation Council (GCC) region.