Practo, an Indian digital healthcare platform, has officially launched its services in the United Arab Emirates, allowing users in Abu Dhabi, Dubai, and Sharjah to book appointments with verified doctors. This development enables access to patient reviews, aiding in informed decision-making for users seeking medical care.

With over 17 years of experience in healthcare technology, Practo has successfully listed more than 31 000 doctors and 3 000 healthcare facilities across the UAE. Currently, the platform boasts 50 000 monthly active users in the region, showcasing its growing footprint in the healthcare sector.

Practo provides a comprehensive discovery platform for finding healthcare providers, instant appointment booking, and access to patient reviews spanning various specialties, including dentistry, dermatology, gynecology, and psychiatry. The platform has early partnerships with notable entities such as e-Kaya Skin Clinic, Sulaiman Habib Hospital, and Micris Dental.

The expansion into the UAE is a strategic move for Practo, aligning with broader trends in the global telehealth market, projected to grow from $83.5 billion in 2022 to $513.85 billion by 2030, at a compound annual growth rate of 25.5%. The UAE is witnessing a double-digit growth rate in health tech adoption, driven by the rising prevalence of lifestyle diseases and the increasing demand for specialized healthcare services.

This market entry allows Practo to leverage its existing presence through Insta by Practo, its hospital management software currently used by leading regional healthcare institutions. The emphasis on integrating insurance into its services demonstrates Practo’s adaptation to the local healthcare landscape, where insurance coverage is a significant consideration for patients seeking care.

Practo’s expansion also speaks to the critical healthcare access challenges faced in emerging markets. With physician-to-population ratios often low, digital platforms like Practo help mitigate inefficiencies found in traditional healthcare systems. By connecting patients with over 31 000 doctors in the UAE, Practo continues to apply its accessibility-focused approach that has enabled it to facilitate over 40 million appointments annually across India.