Over 1 000 dermatologists and healthcare professionals participated in the sixth edition of the L’Oréal Derma Event held in Abu Dhabi, marking the largest attendance rate ever for this significant regional forum focused on scientific exchange in dermatology. The event, which also included virtual participation, was endorsed by leading medical associations such as the Emirates Dermatology Society (EDS) and the Saudi Society of Dermatology and Dermatologic Surgery (SSDDS), alongside key healthcare entities like the Dubai Health Authority (DHA) and Abu Dhabi Health Services Company (SEHA).

The L’Oréal Derma Event is recognized for its commitment to advancing dermatological science and professional development. This year, it showcased new research, product innovations, and clinical best practices aimed at enhancing skin health. Sanaa Bougazzoul, General Manager of L’Oréal Dermatological Beauty Middle East, highlighted the event’s role in fostering scientific dialogue and advancing public education, stating, “L’Oréal Derma has always been a platform that fosters scientific dialogue, shares dermatological innovations, and advances skin health in the region.”

A key highlight of this year’s event was the celebration of the 50th anniversary of La Roche-Posay, a prominent science-backed skincare brand. The anniversary served as a reflective moment on the evolution of science-led skincare alongside medical practices. Additionally, the event was certified as a Green Event, showcasing ongoing efforts within the healthcare sector to reduce environmental impact.

Attendees were also eligible to earn 24 Continuing Medical Education (CME) points, emphasizing the educational value of the conference. The program featured keynote sessions from renowned dermatologists, including Dr. Simon Danby, Prof. Jerry Tan, and Dr. Mukta Sachdev, who addressed critical topics such as optimal emollient therapies and acne treatment adherence.

On May 11, the Medfluencer Academy was launched, bringing together over 200 healthcare professionals in a hybrid format that included expert panels and hands-on workshops. The academy aimed to empower doctors in building their online presence, focusing on storytelling and content creation through social media.

The Medfluencer Academy collaborated with digital leaders from platforms such as Meta, Snapchat, and TikTok, offering tailored sessions on video production and social media strategies. These sessions aimed to equip participating doctors with the necessary skills to effectively share medical knowledge online.

Dr. Khaled Nuaimi, President of the Medical Excellence in Dermatology & Aesthetic Medicine (MEIDAM), emphasized the importance of evolving knowledge sharing among medical professionals, stating that events like L’Oréal Derma strengthen the regional medical community. Dr. Aiman Al Naeem, President of the Emirates Dermatology Society (EDS), supported this sentiment, noting the event’s blend of clinical excellence and digital literacy as a step toward shaping the future of dermatological care.

The dual-format event reflects L’Oréal’s commitment to both scientific innovation and digital transformation, reinforcing its leadership in dermatological beauty and healthcare communication in the digital age.