The UAE-based Sport Impact Summit is enhancing its support for the country’s new climate law by partnering with two artificial intelligence innovators. These collaborations aim to assist organizations in reducing emissions and expanding sustainability efforts.

The Sport Impact Summit has formed strategic alliances with Scoreboard, an AI-powered emissions tracking platform, and Hum(AI)n Assets, an AI-driven creative content platform developed by the global creative agency HOKO. Both platforms will be incorporated into the Sport Impact Summit (SIS) ecosystem to aid in the implementation of Federal Decree-Law No. (11) of 2024, which focuses on the Reduction of Climate Change Effects.

Scoreboard, designed by a team with over 90 years of combined experience in climate science, decarbonisation, artificial intelligence, and global sports, drastically reduces the time and cost of emissions reporting. The platform cuts the reporting duration from 90 days to just 90 minutes, achieving a 90 percent reduction in cost. Initially tailored for elite sports organizations, Scoreboard is now being adapted for broader sectors, offering real-time data dashboards, AI coaching tools, and commercial opportunities aligned with sustainability leadership.

Key features of Scoreboard include real-time dashboards that replace traditional annual reporting, AI-powered coaching tools for emissions reduction, instant custom roadmaps, a brand and sponsor marketplace for sustainability leadership, and scalability across both sports and corporate sectors. Michael Gietzen, co-founder of the Sport Impact Summit, stated, “Scoreboard perfectly complements the mission of our Sport Impact Declaration — a framework signed with the Ministry of Sport at our 2024 Dubai summit.” Declaration signatories will receive preferential access to Scoreboard and other SIS tools.

Another significant addition to SIS’s technology suite is Hum(AI)n Assets, a content generation platform that combines traditional agency strategies with the speed and flexibility of AI. Developed by HOKO, this platform can produce content—including images, videos, and text—at scale and on demand. HOKO is also an equity partner in the SIS initiative, working on developing Hum(AI)n Assets under its portfolio. Bally Singh, chairman of HOKO, remarked, “We believe creativity should move at the speed of relevance,” emphasizing the alignment of human talent and AI with the UAE’s ambitious climate agenda.

These two platforms provide public and private sector organizations with ready-to-deploy tools for both emissions reporting and storytelling, facilitating the operationalization of the UAE’s national climate commitments. Gietzen noted, “These partnerships exemplify the convergence of policy, innovation, and purpose,” highlighting sport’s potential to lead by example through innovative platforms.

The Sport Impact Summit, founded in the UAE, serves as a global platform dedicated to promoting sustainability, innovation, and social impact through sports. Its inaugural event in Dubai in 2024 attracted over 200 leaders and athletes, including Sheikh Suhail Bin Butti Suhail Al Maktoum, Executive Director of the Sports Development Sector at the General Authority of Sports. SIS aims to inspire one billion people to join its movement across seven pillars: innovation and technology, sustainable sponsorship, education and communication, human health, equality and inclusion, green investment, and legacy.