UAE investors can now buy gold directly from a refinery thanks to a new partnership between O Gold and Emirates Gold. This collaboration allows users of the O Gold app to purchase certified gold products at what are described as ‘refinery-direct rates’. Currently, O Gold has 75 000 active users utilizing its platform to access bullion-linked investment options.

The rising price of gold, particularly this year, has expanded investment possibilities in the precious metal. Trading platforms have noted that the ability to buy gold on a fractional basis is increasingly becoming a preferred choice among investors.

Bandar Alothman, founder of O Gold, emphasized that this partnership represents a significant advancement in making precious metals investment more accessible and transparent for everyday investors in the UAE. He stated that they are committed to democratizing access to precious metals, and this collaboration with Emirates Gold directly supports that objective. Users can now feel confident in the authenticity, quality, and competitive pricing of their gold investments.