Construction has officially started on Pure Ice Cream’s new AED 80 million production facility located at Dubai Industrial City. This facility is part of TECOM Group PJSC and represents a significant investment in the region’s manufacturing and logistics hub.

The groundbreaking ceremony was attended by key figures, including Mohammed Shael Al Saadi, CEO of the Dubai Corporation for Consumer Protection and Fair Trade, and Gaurav Ghai, Chairman of Graviss Group, the parent company of Pure Ice Cream. Other notable attendees included Paul Brown, Co-Founder and CEO of Inspire Brands, and Saud Abu Alshawareb, Executive Vice President of Industrial at TECOM Group PJSC.

Upon its completion in 2026, the factory is set to be among the largest ice cream production facilities in the UAE, with an annual production capacity of 50 million litres. In preparation for this increased capacity, Pure Ice Cream has also entered into a production agreement for Baskin-Robbins ice creams with Inspire Brands, a company based in the United States.

Gaurav Ghai expressed excitement about the project, stating, “We are looking forward to building the largest ice cream plant in GCC and exporting products to over 20 countries from Dubai.” Michael Haley from Inspire Brands noted that the new facility highlights their commitment to growth in the Middle East, emphasizing Baskin-Robbins’ long-standing presence in Dubai, which spans over 45 years. He mentioned that this new facility would support ongoing growth for both the local business community and consumers in the region.

Saud Abu Alshawareb commented on the significance of the facility, stating that it contributes to strengthening the supply chain for ‘Made in UAE’ products. He highlighted the project’s alignment with national strategies such as Operation 300bn and the National Food Security Strategy 2051.

Pure Ice Cream signed a musataha agreement with Dubai Industrial City during the SIAL Paris international food and beverage show in October 2024. The company is also targeting new export markets in Africa, the Levant, and Southeast Asia as the facility progresses. The project covers a 160 000 square foot area on a 246 000 square foot plot, with the contracting teams to be announced soon.

This automated plant will utilize artificial intelligence (AI) and automation systems to enhance efficiency and quality control. Features will include AI-enabled supply chain platforms, an automated industrial process system, x-ray detection technology, and a dedicated research and development facility to ensure product excellence.

In alignment with sustainability goals, Pure Ice Cream plans to use biodegradable packaging for its three-gallon product line and incorporate solar power into the facility. The project is expected to create 60 new jobs upon completion.

Dubai Industrial City currently hosts over 1,100 businesses and more than 350 operational factories, including notable food and beverage leaders like Asmak and Patchi. The establishment of Pure Ice Cream’s facility represents further growth for the district, which has attracted over AED 350 million in investments from food and beverage customers in 2024 and is strategically located near Al Maktoum International Airport and Jebel Ali Port.