Alpheya, a wealth management technology platform backed by BNY and Lunate, is set to open a new office in Al Ain. This expansion is supported by the Abu Dhabi Investment Office (ADIO) and aims to strengthen Abu Dhabi’s wealth management ecosystem while enhancing digital financial capabilities in the region.

The partnership with ADIO is strategically focused on driving innovation in financial services. It will also create high-skilled jobs with an emphasis on Emiratisation, aligning with Abu Dhabi’s vision to attract high-impact global investors. Alpheya’s AI-driven platform aids banks, asset managers, and investment advisors in delivering personalized financial services to high-net-worth (HNW) and ultra-high-net-worth (UHNW) individuals in the Gulf Cooperation Council (GCC) market.

In line with its growth strategy, Alpheya plans substantial capital and operational investments over the next three years. The opening of the Al Ain office marks the beginning of these efforts, supported by ADIO’s competitive business environment. The company intends to accelerate innovation in financial technology and will focus on registering new intellectual property (IP) to assist foreign financial institutions in establishing a presence in Abu Dhabi efficiently.

Alpheya is also committed to developing local talent through various initiatives. These include establishing an internship program for Emirati students, launching financial literacy programs for schools, and creating an international exposure program for UAE Nationals.

H.E. Badr Al-Olama, Director General of ADIO, stated that Abu Dhabi is shaping the future of digital wealth management by fostering an environment that promotes innovation and allows global financial leaders to scale. He emphasized that the partnership with Alpheya aligns with ADIO’s commitment to building a world-class financial ecosystem.

Roger Rouhana, CEO of Alpheya, expressed the company’s dedication to transforming wealth management delivery in the region. He noted that the collaboration with ADIO is a significant step towards providing personalized, data-driven investment solutions through their next-generation, AI-powered platform. This partnership is expected to enhance local expertise and influence the future of digital wealth services in the UAE.

The collaboration between ADIO and Alpheya underscores Abu Dhabi’s determination to expand its financial services sector and increase local expertise in wealth management. This effort further supports the emirate’s ambition to become a top destination for global financial institutions seeking advanced, technology-driven wealth management solutions.