The Behavioural Exchange 2025 conference will be held in Abu Dhabi, under the patronage of His Highness Sheikh Theyab bin Mohamed bin Zayed Al Nahyan. Sheikh Theyab serves as the Deputy Chairman of the Presidential Court for Development and Special Affairs. The conference aims to explore various aspects of behavioral science and its applications in different sectors.

The event is set to gather experts, researchers, and practitioners from around the world to discuss innovative ideas and share insights. The conference will focus on the role of behavioral science in driving positive change within communities and enhancing decision-making processes in various fields.
This initiative reflects Abu Dhabi’s commitment to fostering knowledge and innovation, as well as its ambition to position itself as a hub for international conferences and events. The Behavioural Exchange 2025 is expected to contribute significantly to the global discourse on behavioral science.
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