The Ajman Department of Tourism Development (ADTD) has successfully wrapped up its participation in ITB Berlin 2025, which took place from March 4 to 6 in Berlin, Germany. The event attracted significant attendance from key industry leaders, tour operators, and travel enthusiasts worldwide. Through various activities, ADTD showcased Ajman’s premier offerings in tourism, culture, and hospitality.

During the exhibition, ADTD emphasized its ongoing initiatives aimed at achieving Ajman’s visionary strategy for sustainable development. The department aims to position the emirate as a prime destination for international tourism businesses seeking opportunities in emerging markets. A notable highlight of the event was the signing of a partnership agreement with Pure Touristik to establish a representative office in Europe, specifically covering Germany, Austria, and Switzerland.

This partnership is expected to enhance the promotion of Ajman’s tourism sector, attract more European visitors, and open new communication channels with tourism companies, investors, and destination management firms. The initiative is designed to strengthen business and tourism cooperation while promoting international cultural relations, thereby underscoring Ajman’s unique appeal as a sustainable tourism and environmental destination.

Leading travel agencies and hospitality establishments from Ajman, including Ajman Saray, Fairmont Ajman, and Wyndham Garden Ajman Corniche, participated in the exhibition. These entities played a crucial role in promoting Ajman’s vibrant hospitality sector and enhancing its tourism attractiveness.

His Excellency Mahmood Khaleel Alhashmi, Director General of ADTD, remarked that the significant turnout at their pavilion during ITB Berlin 2025 reflects their ambitious vision to elevate local tourism. He emphasized that showcasing Ajman’s attractions positions the emirate as a world-class travel destination and reaffirms their commitment to highlighting investment opportunities and expanding strategic partnerships.

ADTD’s involvement in this notable event aligns with its ongoing efforts to boost Ajman’s tourism sector, which has experienced remarkable growth, including an 8% increase in international visitors and a rise in tourism revenues compared to 2023. ITB Berlin 2025 serves as a vital platform for opening new horizons, attracting investments, and expanding global partnerships, further solidifying Ajman’s dynamic tourism industry.